Romy Yedidia_The Beauty Machine_covers_2

the beauty machine

‘The Beauty Machine’ is an artistic research publication that explores the surveillance systems that are forced on to women through pop-culture, mass media and domestic architectural typologies. The artist reflects on such surveillance patterns by intersecting them with the memories of the scrutiny she experienced growing up. 

These monitoring mechanisms start from the simple public gaze, which later escalate into serious inner-conflicts that are experienced by women. What possibly is the most intruding aspect of the ‘monitoring process’ is the fact that it serves as a self-sanctioning tool among women themselves. On average, women monitor each other through subtle, precarious acts which often become more assertive when the deviation from the collective normative is detected.

This publication is a limited edition of which every cover is a latex reproduction of Yedidia’s various body parts; breasts, vagina, belly and thighs. Together, they compile a scrutinized, distorted image of the female body.

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The Beauty Machine, 2018, limited edition of 20,  handmade latex covers by the artist, 156 pages, 26 x 18 cm, printed by robstolk®, bound by AGIA

The Beauty Machine, 2018, limited edition of 20,  handmade latex covers by the artist, 156 pages, 26 x 18 cm

Registration of the book on video, 2018, video by Mathilde Renault