the beauty machine

The Beauty Machine publication is an artistic research that tackles topics of femininity and the social constructs relating to the notion. With this research the artist explores the surveillance systems that are forced on to women through pop-culture, mass media and domestic architectural typologies. These monitoring mechanisms start from the simple public gaze, which later escalate into serious affects that are experienced by women everywhere. What possibly is the most intruding and outrages aspect of the "monitoring process" is the fact that it serves as a self-sanctioning tool among women themselves. In average, women monitor each other through subtle, silent precarious acts which often become more assertive when the deviation from the collective normative is detected.

The Beauty Machine is a research project that investigates public and self monitoring mechanisms in architecture and media through comparative methodologies. It is based on 3 modes that facilitate both the collective and intimate monitoring of women: Mode 0-Default Settings, Mode 1 - Collective Monitoring, and Mode 2 - Intimate Monitoring. Each mode corresponds with assigned set of 'buttons' that represent different strategies of control.

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The Beauty Machine, 2018, limited edition of 20,  handmade latex covers by the artist, 156 pages, 26 x 18 cm, printed by robstolk®, bound by AGIA

© Romy Yedidia, 2020